Client: Calumet
Role: Creative Director / Designer
Description: Create visuals for a trade show that attracts attention as well as communicate what the companies capabilities are. The concept was to draw attention to how their products could be used in different types of applications. For example, Calumet makes oils, waxes and solvents for the cosmetics industry. They don't make lipstick but their oils and waxes are a key ingredient in lipstick formulations. The blue color is a corporate color and used heavily in Calumet's marketing efforts. It was a chance to highlight the different uses and reinforce the Calumet brand. I also utilized black and white photos to further accentuate this and make a dramatic impact.
Software: Adobe Creative Suite; Photoshop and Illustrator
